Acorn Case Studies
Freelance project designed in collaboration with Glenna Patton and April Nalani-Jones, 2021.
Acorn Analytics is a team of supersmart data analysts and consultants in Boulder, CO. When Acorn decided to rebrand itself and launch a new website, I came on to help.
I took point on a section of the website called “The Proof,” where Acorn wanted to highlight successful client projects. I worked closely with the Acorn data team to gain a better understanding of the projects and to brainstorm how we might visually represent these complex data analyses. There was an added challenge that we could not disclose client names or identifying details in any of the case studies, so we had to find creative ways to make the case studies compelling without giving away specific information.
Ultimately, I designed four case studies (each a separate webpage in the “The Proof” section of the Acorn website) along with a set of illustrations Acorn could use to hint at the concept of data without needing to involve hard numbers.
Abstract data illustrations
