Colorado Nonprofit Association Brand

colorado nonprofit association Brand expansion 🤝🌱🏔️

Designed at GFM|CenterTable, 2022-2025 (active partnership) | Role: Lead Designer

Colorado Nonprofit Association (CNA) leads, serves and strengthens Colorado’s nonprofits. GFM|CenterTable started working with CNA to provide light design support and eventually grew into a vital extension of the CNA team, trusted to build and support the CNA brand. The initial brand was basic and lacked formal guidelines. We saw an opportunity to codify the brand and create more eye-catching, cohesive and dynamic collateral to increase CNA’s statewide influence. This brand expansion dovetailed with CNA’s expansion into new realms of work, including the start of a traveling statewide conference (Connecting Colorado) and the launch of several new programs and events. We established comprehensive brand guidelines, including an updated color palette, accessibility standards, type hierarchies, email and social media templates. We also created a sub-brand for the Connecting Colorado conference, inspired by travel imagery like topographic maps, field notes and postcards. The brand has continued to strengthen as we create collateral for various programs, events, trainings, awards and publications. The improved brand has set the stage for stronger recognition and trust from both members and non-members.