It’s In Denver’s Nature Campaign for Denver Parks and Recreation 🌼💧🦋
Designed at GFM|CenterTable, 2023-2025 | Role: Lead Designer
It’s In Denver’s Nature is a climate resiliency campaign focused on five pillars: water conservation, landscape transformation, urban canopy, habitat protection and environmental stewardship. The campaign strives to educate Denver residents about the steps the city is taking to protect and support Denver’s nature. I developed an art direction using broad concepts of juxtaposition, intersection and transformation. The campaign came to life through a series of five posters, each highlighting one of the campaign pillars. In addition to the photo collages, the campaign also includes icons to represent each pillar.
Process work: concept sketches.
Poster series illustrating each of the five pillars of "It's in Denver's Nature."
Large banner concept for the landscape transformation pillar of the campaign, featuring plants that may be found in an urban prairie.
Landscape transformation promotes habitat protection and water conservation through the use of drought-tolerant, pollinator-friendly grasses and plants.
Bookmark with icons to represent each of the five "It's in Denver's Nature" campaign pillars.